Evelyn & Bobbie
Brand Identity · Art Direction · Logo Design · Email Design · Print Materials · Web design · UX/UI Design · Social Media Content
Brand featured in in Vogue Magazine | Nylon Magazine | New York Times | Refinery 29
Leading the design initiative and working with marketing to develop a comprehensive marketing and brand strategy along with a fresh brand identity for the launch of a luxury intimate apparel startup. Items included brand development in it's totality including: logo design, brand identity, color palette, digital print design, web design, social media management and content generation, packaging design, corporate templates, cultural development and more.
Logo
With its clean lines, minimized flourish, adjusted spacing and unique letterforms we arrived at a logo that stands alone in the intimate apparel industry.
The Evelyn & Bobbie brand mark is based in sacred geometry, and embodies brand values by illustrating that E&B exists in a space between the past and the future, beauty & competence, form & function.
Website
Worked side by side with Particle Design in wireframe development.
Executed the front-end responsive visual design for all pages of pre-sales site.
Worked directly with developers in the export of assets and specking of all pages.
Developed digital style guide for desktop and mobile.
Social Media + Marketing Materials
Worked with social media manager to develop visual strategy, style, design and deployment.
Developed email templates, content creation, copy writing and visual design for weekly newsletter. Managed the build and deployment of emails through Mailchimp.
Kickstarter
Project lead for Kickstarter campaign. Designed the content, structure, flow and visual assets for highly sucessful Kickstarter campaign.
Printed Collateral
Translating the E&B brand identity into physical touchpoints for both internal and external facing collateral.
As seen in…
The brand has been featured in a variety of publications. Most notably a two page ad in Vogue Magazine USA in 2019. Brand was also featured in the New York Times, Forbes, Nylon Magazine, Refinery 29 and more.
